About Us

General Bead has been serving the greater Bay Area's beading needs since we opened our doors at our current location in 1983. What started as a small craft store in the late 1960s has grown to an immense, inclusive, full service jewelry, fashion design, and crafting store. 

Though we do, in general, have beads, GB is so much more than that. Sequins, chains, Swarovski, seed beads, studs, stampings, charms, wire, semiprecious stones, tools, and findings in a diverse (and overwhelming) array of sizes, materials, colors, and shapes. 

Our small family business is here to serve your jewelry making needs at our San Francisco location, and we are striving to make our vast collection available online.

If you have any questions you can reach us by e-mail at genbead@gmail.com or during store hours at 415-255-2323.


We are open Wednesday to Sunday, 12 PM to 6 PM PT